"Are your kids constantly nagging you for a puppy? Would you like to give them the biggest surprise of their lives?"
Let Keith help you make their dreams come true!
The three kids and their parents had to dress up in dog suits and do an agility course with bones in their mouth added to by Peter Andre dressed as a large bone.
Are you sure you want a puppy asked Keith. "Screams".
The one with the most bones wins the pup.
To the background music of Donny Osmond's Puppy Love a Pug pup was brought out by Peter Andre still in his bone suit. The Pug was delivered into the excited arms of Kasey.
Not a soft toy, a real one.
Kasey decided to call the pup Keith, which was just as well as they had the sparkly collar with that name all ready to wear.
I had imagined that it was illegal to give a puppy away as a prize, but after some digging and some quick tweeting with the RSPCA it seemed that it's only illegal to give a live pet away to a child without the parent's consent - apart from in Scotland where things are thankfully much stricter.
But the show was also simultaneously shown in Scotland, so we had a prime time entertainment programme depicting an illegal act without any editorial comment.
Perhaps the researchers hadn't realised?
My feeling is that ITV has increasingly pushed the boundaries of unacceptable programming in pursuit of ratings and keeps making more and more extreme and irresponsible TV shows featuring pets.
Just before Christmas we had the dreadful Super Tiny Animals (click for my blog on that dreadful episode) show that further fuelled the lust for miniature pets, tiny monkeys and teacup dogs just as people were writing their Christmas lists - now we have a prime time TV entertainment show that gives a Pug puppy away as a game show prize to children.
Please complain to Ofcom
If you are resident in Scotland - please cite the Animal Health and Welfare (Scotland) Act 2006 http://www.legislation.gov.uk/asp/2006/11/section/31 - specifically 'A person commits an offence if the person offers or gives an animal to another person as a prize.' and cc the RSPCA, the SSPCA in Scotland and Dogs Trust. And perhaps even your MP.
If you would like our laws to be as strong as Scotland please sign this petition:
From experience from complaining about ITV's Super Tiny Animals they didn't even bother to reply to the charities that complained, so it would seem they simply don't care what anyone thinks!
Charity opinion received so far:
"The RSPCA has received a number of complaints from members of the public after the programme aired on Saturday regarding the programme giving pets as presents. There was also concern over the use of a crocodile on the show.
"We can confirm that we are looking into the issues raised and are writing to the production company to voice our concerns.
"We would encourage anyone who has concerns over the use of animals in television shows to write to Ofcom."
"Dogs Trust was shocked and disappointed to see a puppy being given as a prize on Keith Lemon's show, Lemonaid. It is highly inappropriate to promote the frivolous gifting of dogs in this fashion and we are concerned that viewers may follow suit without giving any thought to the life-long commitment that dogs command. It was irresponsible to allow such a flippant competition to air on a prime time entertainment television slot. Sadly, animal welfare charities like Dogs Trust often deal with the fallout when dogs are bought on a whim and discarded when the novelty wears off. This poor attempt at entertainment was ill-judged and we urge ITV to issue a full and considered response on this matter."
For more information and advice about rehoming a dog please go to www.dogstrust.org.uk
Battersea Dogs & Cats Home was very disappointed to see a puppy being given as a prize in the recent episode of ITV2’s Keith Lemon’s LemonAid (broadcast Sunday 28 April 2012)This is a family entertainment show and we feel it was highly irresponsible of ITV to offer a dog as part of a game show gimmick. We fear many children and their parents will be influenced by what they saw on this show and will have little understanding of the full responsibilities of pet ownership. Whilst we appreciate that the nature of this show is very tongue in cheek, this does not condone such actions.Our advice to any potential dog owners is always to properly research what is involved in owning a new dog or puppy and contact a rescue centre or registered breeder if you feel you can offer the right home to a new dog.
The Kennel Club was appalled to see a puppy being given away as a prize on the ITV show Keith Lemon's Lemonaid and the following is our statement:
The Kennel Club is disappointed and shocked that a puppy was given as a prize on a prime-time ITV show and is writing to the television producers and to Ofcom to outline its concerns.
The Kennel Club’s Code of Ethics prohibits breeders from giving puppies as prizes, stating that breeders: ‘Will not sell any dog to commercial dog wholesalers, retail pet dealers or directly or indirectly allow dogs to be given as a prize or donation in a competition of any kind.’
Selling puppies as prizes is also illegal in Scotland. The Animal Health and Welfare (Scotland) Act 2000 states that a person commits an offence if ‘the person offers or gives an animal to another person as a prize.’
The Kennel Club advised television researchers last week that a puppy should never be given away as a prize.
Caroline Kisko, Kennel Club Secretary, said: “We are extremely disappointed to see ITV giving a puppy away as a prize. This is strictly against the Kennel Club Code of Ethics and sends out completely the wrong message about puppy ownership to both breeders and puppy buyers.
“The golden rule for buying a puppy, which the Kennel Club highlights during its Puppy Awareness Week in September and throughout the year, is that people should always see the puppy with its mother and in its home environment, before they buy.
“Puppies are not commodities but are a lifelong commitment, and the Kennel Club campaigns to ensure that people buy puppies responsibly and that breeders advertise and sell responsibly. Anyone involved in dog breeding should understand that proper informed research by a potential puppy owner is essential before taking on the responsibility of dog ownership, and that a breeder should be directly involved in some form of vetting to ensure the suitability of the puppy buyer.”
Comment in from the SSPCA:
Scottish SPCA Chief Superintendent Mike Flynn said, "We are aware that Keith Lemon's LemonAid apparently gave a puppy as a prize, though it is not clear whether this was in pretence or not.
"Giving animals as prizes is illegal in Scotland though as this programme was filmed in England it would be for the relevant bodies south of the border to investigate whether an offence has been committed.
"At the very least, giving away or pretending to give away any animal as a prize sends the wrong message.
"We encourage responsible pet ownership which includes due care and thought being taken before taking on a pet and ensuring owners have the time, knowledge and financial resources required."