This advert is so very obviously very wrong, but it still made me laugh in the same way I laugh at bad taste disaster jokes! The biggest offence is Harvey Nicks comment on You Tube that,
"Harvey Nichols wishes everyone a very Merry Christmas. The must-have accessory this Christmas is canine."
Harvey Nicks don't sell puppies thankfully, but they do next door at Harrods.
Do we have the strength for another campaign against a major retailer...? And I can see from the comments on You Tube that war has already broken out.
But I thought I'd share it with you and listen to what you think.
Surely a chunky donation to Dogs Trust is in order at the very least for 'borrowing' their slogan to actually encourage the buying of dogs at Christmas...
Just got this comment in from Clarissa Baldwin OBE, the Chief Executive of Dogs Trust and the inventor of the phrase "A dog is for life not just Christmas":
“Dogs Trust is deeply disappointed and concerned by the content of this Harvey Nichols advert. While it may be intended as a tongue in cheek reference to the Dogs Trust slogan ‘A Dog is For Life, Not Just For Christmas’, the depiction of dogs as gifts is extremely irresponsible and undermines the serious message behind this famous saying, which was born out of a need to prevent dogs from being bought as presents for Christmas only to be discarded when the novelty wears off.
"There will be some who view this advert at face value and see nothing wrong with purchasing a puppy on a whim as a gift. Wrapping up dogs with bows and gift tags for humour’s sake is in poor taste and we would strongly urge Harvey Nichols to rethink this advert. We have made contact with Harvey Nichols directly to open up a dialogue about this and we would welcome a response.”
and a comment just in from Wood Green:
Head of Animal Welfare Shelley Wooding said: “While we can see from the final clip of the advert that Harvey Nichols is trying to emphasise the point that dogs are for life and not just for Christmas, there are a number of animal welfare issues within the advert which sadly over look this key message.
"Dogs are not accessories that can be stored in a handbag or even a drawer. Dogs are living beings which are too often thought of as an accessory that can be discarded or replaced like the latest fashions.
As a result of this, their emotional and physical needs are over looked and they are unable to express their natural behaviours.
Adverts like this do nothing to deter people from treating pets as accessories and instead as the life-long commitment and cherished part of the family that they are.”