Hill's Petfoods have announced they will be withdrawing their sponsorship from Crufts and not having a stand.
Dog World approached other sponsors - click here to see their story. Eukanuba said they were investing in shows not pulling out and were looking at taking over the Champion stakes from Pedigree at other shows. Royal Canin, while like Pedigree owned by Mars, said what Pedigree did didn't influence them.
Interestingly - Purina - declined to comment either way. Watch this space.