“Dogs Trust, the UK’s largest dog welfare charity, has written to John Lewis to urge them to consider the welfare messages conveyed when using animals in their marketing activities and we are waiting for a response. As the charity who coined the phrase “A Dog is for Life, Not Just for Christmas”, we feel it is disappointing that the John Lewis Christmas advert continues to show the family dog being left out in the cold this Christmas. This is an irresponsible way to depict dog ownership. ”
We asked the RSPCA to comment and they said, "It's not our place to comment, people should be directed to the ASA to complain."
I'll leave it to you to comment on the RSPCA's lack of comment...!
I've asked Battersea if they'd like to refresh their comment, waiting to hear back.