At last, here is the email from John Lewis which means the dreadful advert with the dog in the cold will NEVER run again!
Congratulations to everyone who complained, joined the facebook page, signed the petition, retweeted, phoned in to a radio station...
Well done and respect to Dogs Trust and The Mayhew Animal Home for sticking up for all dogs and putting out really strong passionate complaints where other charities where let's say a bit flakey. And to Border Collie Rescue UK for getting involved and making it clear that even dogs that can work shouldn't be left out in the cold.
Well done to Julie Hill for setting up the fast growing facebook campaign page that attracted 2,500 or more people and a handful of trolls! Well done to Muriel Brasseur for getting involved and keeping the peace on the page allowing Julie time to occasionally eat and sleep!
Together dog people are awesome, they didn't listen so we all just kept talking...
As of today there were almost on 300 complaints to ASA. Would they have ruled against the ad? Will we ever know?
Give your dog and hug and please stay warm!
This email is short and the magic word 'sorry' isn't one of the 33 words - but it's still the best email I've had for simply ages!! The earlier one said it would run to December 18th so this is a U-turn no matter how reluctant they are to admit it.
The 60-second ad with the dog will not be repeated. Its last showing was on Sunday evening. The two 30-second ads are proving popular with viewers.
Senior Manager, Corporate, Digital & Branch PR