We've just launched some Just Giving pages to support the charities which bravely spoke out on behalf of the dog and helped persuade John Lewis to ditch the advert that glamourised neglect.
Please click these links to be taken to the special Just Giving pages we've just set up/
To donate to Border Collie Rescue UK click here
(Border Collie Rescue aren't yet registered on Just Giving but have another charity collection site).
Mike from Border Collie Rescue UK just pointed my 'yet' in the above sentence wasn't correct as they are not likely to ever join the scheme. They did consider having a Just Giving account but they prefer the charity collection site they use as it doesn't charge as much commission as Just Giving. By 7am this morning they have received an impressive £87.50 including Gift Aid so far, so well done everyone for donating!
Let's reward those that care about showing they care...