Tuesday, 21 September 2010

The best pop music video ever?

Turn the speakers up, get a cup of tea. Latest video from those guys who did the treadmill video now copied by the TV ad. Watch out for the goat...! Which dog trainers were used in this - anyone know?
Wouldn't it be great if people tried to remake this video at home - in the same way people did with Beyoncés Crazy in Love!

Almost immediately after posting the above question I clicked on the fantastic Terrierman blog and he has all the answers!!!

Click here to read for yourself!

And via Twitter  - thanks to @Rabbitlovemydog  I was sent this link that reveals it was all shot it one go on the 15th attempt, impressive! And many of the dogs are rescues and the video will raise money for rescue. Here's the link in full and a chunk if you're in a hurry..

It turns out OK Go had to engage in a lot of practice to make this perfect. The band and video director Trish Sie (sister of frontman Damian Kulash, who directed the group's other groundbreaking dance videos) worked for two weeks with the four-legged video actors (provided by the aptly named Talented Animals agency) and trainer Lauren Henry to prepare for the shoot. When the time came to finally film the video, it took 15 takes to get it just right.

The end result, which premiered on "The Ellen DeGeneres Show" on September 20, is another OK Go tour de force, of course. And if anyone is worried that the dogs or goat were harmed during the making of "White Knuckles," rest assured that the animals had just as good a time as the humans here. Additionally, the well-meaning band members hope the video will inspire viewers to donate to animal rescue charities. They post on their website:
"For our latest video, 'White Knuckles,' we had the opportunity to work with some amazing collaborators. These four-legged rock stars worked harder (and with a lot less complaining) than we did, and never ceased to make us smile during the extensive training and filming process. As most of the dogs in this video are rescues, we decided to donate a portion of all proceeds from the sale of the video on our site to animal rescue in this country. The video will be available for sale shortly, at which point you'll be able to buy one of several different video packages as a way of donating. But if you just can't wait that long, don't let us stop you from donating directly to the ASPCA right now."

More pieces in the jigsaw - on Kelly Gorman Dunbar's blog on the fantastic Dog Star Daily we learn more...

It’s clear the dogs are having fun, enjoying working, and are comfortable being dogs, letting their own individual personalities shine through. There is nothing robotic or oppressive in their nature. In other words it’s clear to me the dogs were highly motivated and probably play/trained for the video.
This brief interview with the trainer, Lauren Henry of Talented Animals confirmed my suspicions, “"We spent a lot of time playing with them … Each behavior is part of a whole game they’re playing,” she explains. “For instance: the dogs running around people’s legs at the beginning. Riot, the little dog on the left, I would have her go around the chair and then I’d throw the ball. Then I would have her go her around the chair twice, and then throw the ball. And then three times, and then add the person.”
The other great things the dogs’ performance in this video illustrates is that perfection is not necessary for an impressive presentation and that training can be fun at both ends of the leash. Very cool OK Go, very cool indeed.


Chapstaff said...

Well - I am SO impressed. What patience. The dogs looked like they were having the time of their lives, although no doubt someone will post on here about how miserable they really were!

I had to watch it with the sound down as OH is kipping lol! so shall watch & listen tomorrow.

Loved what I saw. Hope they raise loads of money for rescues.

Chapstaff said...

Haha - even better with the sound up